“I hail from a middle class family in Karaikudi in Ramanathapuram district. My father, Avichi Chettiar, was the only son in his family. In those days, most Chettiar families successfully ran money-lending businesses. However, my father broke traditions by setting up a shop selling utility items, instead of joining his father’s money lending business in Kuala Lumpur, Malaysia. Tamil was the only language he knew.
Some may call my father a rebel. He broke yet another Chettiar tradition of engaging assistants to do all their work. My father refused to employ assistants and handled the day to day management of his shop all by himself. When he went to Chennai to purchase inventory for the shop, he would hang a board announcing his absence and would remove it on his return. He began displaying boards like ‘Fixed Price’ and ‘Please do not ask for credit’, a first in those days.
Soon, the small utility shop grew into a mini departmental store as my father introduced items like spare parts for cycles, chocolates, toffees, medicines, Kodak film, battery cells, toys – it seemed as if he didn’t want any of his customers to return empty handed! AV & Sons, as the shop was called is still in existence at Kallukatty in Karaikudi.
Sri AV Meiyappan, popularly knows as AVM is renowned for his contributions to the growth of the motion picture industry. He was often called the “Movie Mogul of South India”.
Born to an illustrious family in Karaikudi, and spent his days growing up in a house called ‘Vaari Vyalaar Veedu’ . He studied at Meenakshi Sundareswarar School in Karaikudi and helped his father run his shop, after school hours.AVM later in his life became one of the most charitable businessmen, laying particular emphasis in the field of education.
On June 19, 1963, AVM inaugurated Avichi High School in Virugambakkam in memory of his father, AVM Avichi Chettiar. The objective was to provide quality education to the less privileged segments of society. Since its establishment in 1963, the School has produced several thousands of brilliant and enterprising students who are today, leading the way in various fields.
The School today has 1500 students.
Sri AVM Kumaran, the second son of AV Meiyappan, is Chairman of AVM Productions Private limited and President of AVM Rajeswari Educational trust.
In 1974, he took over the reins of Avichi High School. The School won several accolades during his tenure as Secretary. In 1984-85, the School produced several state ranked students in the SSLC Public Examinations – including the topper, 1st 2nd and 4th.
Witnessing the success of the School in producing abundant talent, he established Avichi Higher Secondary School for Girls in 1994 and AVM Rajeswari Nursery and Primary School was established soon after, in 1995.
AVM K Shanmugam is Joint Managing Director of AVM Productions (Private) Limited and the Secretary of AVM Rajeswari Educational Trust. Inducted into the management of the AVM Rajeswari Nursery and Primary School in 1997, the School has evolved into a Matriculation Higher Secondary School known for its excellence in academics, sports and extracurricular activities. The School boasts of one of Chennai’s top cricket and basketball teams.
Avichi Higer Secondary School for Girls runs as a management and aided school excelling in Kho Kho and Kabbadi. Shanmugam is passionate about combining overall development of students with quality academic learning. His aim, reflected in the Institutions he manages, is to bring out the individuality of each student and provide him/her with the best platform to further their talent. The Schools are equipped with infrastructure to allow students to partake quality education that allows them to become responsible and contributing citizens of society.
Avichi College of Arts and Science is his brainchild – a project of passion born out of the lack of good institutions in the vicinity that allowed young minds to explore these fields.
The AVICHI COLLEGE OF ARTS AND SCIENCE is a unit of AVM Rajeswari Educational Trust. The Trust was established by Smt. AVM. Rajeswari and other eminent members of the AVM family as its Trustees.
The Avichi Higher Secondary School-Boys established in the year 1963, Avichi Higher Secondary School-Girls Self financing Division established in the year 1994 and AVM Rajeswari Matriculation Higher Secondary School established in the year 1995, all the three belong to this renowned Trust. The Trust has added one more feather to its illustrious legacy in the field of Higher Education by establishing an Arts and Science College in the name and style of “AVICHI COLLEGE OF ARTS AND SCIENCE” to cater to the growing demand for Arts and Science Colleges among students residing in and around the city of Chennai.
© 2018 Avichi College of Arts and Science. All rights reserved.